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Digital Marketing Specialist

Job ID: 6596

Updated: May 18, 2022

Location: Chicago, IL, United States

Category: Business Development

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About Kirkland & Ellis

Kirkland & Ellis LLP is a preeminent, full-service law firm with offices around the world and a staff as diverse as the practice areas we support. Our clients range from Fortune 100 companies to medium and small corporations, financial institutions, and private equity firms.  Known for our commitment to excellence, Kirkland strives to provide superior service to our clients as well as our fellow employees. From Information Technology to Human Resources, Paralegal Services to Business Development, Kirkland offers non-attorney professionals challenging careers in a variety of functional areas. Whether starting or growing your career, Kirkland can offer a performance-driven culture filled with bright and innovative teams of co-workers.

Essential Job Functions

We’re hiring an experienced marketing and communications professional to support and develop our social media initiatives as part of Kirkland’s Digital Marketing team. This is an exciting opportunity to directly affect the social media strategy for one of the most prominent law firms in the world and to work on impactful campaigns that communicate Kirkland’s unique culture and differentiated services, enhance the Firm’s reputation and support its core practice areas.

The Digital Marketing Specialist will oversee the Firm’s social media presence (primarily LinkedIn and Twitter) and curate social media content on our employee engagement platform. In close collaboration with content owners and departments across the Firm, the specialist will source content for our platforms and will create and maintain an editorial calendar for social media posts to ensure the Firm’s social media content is consistent, timely and diversified.

The specialist will have their pulse on the competitive social media landscape and bring new ideas to the table. They will have an understanding of the audiences for each platform and cultivate ideas for creative, engaging content that aligns with the Firm’s strategic goals, brand standards and voice.

Analyzing data from Google Analytics and other sources, the specialist will provide data-based insights and recommendations for improving post content and campaign strategies.

We’re looking for a strategic thinker and hands-on doer with 6+ years of communications and social media experience, and demonstrated ability to advise on strategy and manage workflows for multi-platform social campaigns. Experience writing and executing social media campaigns is critical. Intellectual curiosity and interest in exploring creative ways of communicating and new technologies is important, as is the ability to distill complex topics into concise, easy-to-read language, and to marry words with imagery.

A motivated, self-starter with strong communication, planning and execution skills will excel in this position. The ideal specialist will be adept at building connections, proactively bringing ideas to the table and staying on top of trends in the rapidly changing social media landscape.

Essential Functions: (This list is not exhaustive and may be supplemented and changed as necessary.)

  • Manage social media for the Firm. The role will primarily focus on LinkedIn, Twitter and our employee engagement platform but will also advise on other digital entities.
  • Curate digital content and develop campaigns for social media.
  • Train attorneys and employees to use social media tools, and conceptualize and execute campaigns to encourage engagement.
  • Stay apprised of social media communications trends and how they may help to build the Kirkland profile, broadcast the brand to critical audiences and support business growth.
  • Collaborate with departments across the Firm on communication strategy, planning and execution to support ongoing communications and marketing campaigns, which may include initiatives around diversity, pro bono and recruiting, internal communications, advertisements, and client- and prospect-focused campaigns.
  • Provide strategic communications counsel to internal teams, and produce campaigns with a consistent brand, tone and voice.
  • Plan, execute and track multiple projects, working closely with cross-functional team members. Provide regular status updates to stakeholders.
  • Work with Digital Marketing and Branding & Creative teams to analyze campaigns and develop recommendations to improve performance.
  • Manage employee engagement platform, which provides curated social media content for sharing by Firm employees.
  • Use Google Analytics to monitor social campaign performance and provide data-based recommendations for best practices.

Other Functions: (This list is not exhaustive and may be supplemented and changed as necessary.)

  • Work within a Digital Marketing team that operates as a close-knit group of contributors focused in specific areas, but with an emphasis on cross-training and collaboration within and across our teams. Must be able to cross-train and back up others on the team on a variety of communications initiatives.
  • Support maintenance of accurate and complete process documentation.
  • Troubleshoot issues and proactively present innovative solutions.
  • Learn and stay apprised of legal services-specific compliance and attorney advertising rules.
  • Any other duties as assigned by management.

Qualifications & Requirements

Education, Work Experience, Skills:

  • A bachelor’s degree is required, preferably in journalism, communications, marketing or similar field.
  • Six-plus years of work experience within an agency, professional services or B2B setting is preferred.
  • Knowledge of the legal industry or prior communications experience in a regulated industry is beneficial.
  • Outstanding writing, editing and grammar skills, with a high degree of precision and strong organizational, execution and analytical skills required.
  • Must have knowledge of AP Style.
  • Must be able to handle sensitive or confidential information discretely.
  • Must have extensive knowledge of digital marketing channels, including social media. Strong digital copywriting, design, content marketing and verbal communication skills are necessary.
  • Must be an adept team contributor who can receive constructive feedback, and collaborate to take campaigns from concept to completion.
  • Must have a strong aesthetic sense. This is a creative role and requires the ability to create attractive content under time constraints.

Technologies/Software

  • Must be proficient with Microsoft Outlook, Word, PowerPoint, Excel, design software (InDesign, Photoshop) as well as LinkedIn and Twitter.  
  • Familiarity with content management systems, email marketing platforms, and social media management platforms a plus.
  • Knowledge of Google Analytics and data reporting helpful.
  • Experience with other digital marketing skills is a plus (SEO, SEM, UX, digital storytelling, video production, etc.)

Work Environment: 

  • This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

How to Apply

Thank you for your interest in Kirkland & Ellis LLP.  To complete an application and submit your resume, please click "Apply Now."

Equal Employment Opportunity

All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee’s race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.

Closing Statement

The www.kirkland.com job postings and recruiting mailbox are for candidates only. If you are a recruiter, search firm or employment agency, and do not have a signed contract with Kirkland & Ellis LLP ("K&E") and have not been asked specifically to submit candidates, you will not be compensated in any way for your referral of a candidate even if K&E hires the candidate. Direct contact with K&E employees in an attempt to present candidates is inappropriate and will be a factor in determining any future professional relationship with the Firm. #LI-Hybrid

Talemetry Abbreviated Job Desc

We’re hiring an experienced marketing and communications professional to support and develop our social media initiatives as part of Kirkland’s Digital Marketing team.