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Digital Marketing Specialist

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Job ID: 4406

Updated: Feb 23, 2018

Location: Chicago, IL, United States

Category: Business Development


About Kirkland & Ellis

Kirkland & Ellis LLP is a preeminent, full-service law firm with offices around the world and a staff as diverse as the practice areas we support. Our clients range from Fortune 100 companies to medium and small corporations, financial institutions, and private equity firms.  Known for our commitment to excellence, Kirkland strives to provide superior service to our clients as well as our fellow employees. From Information Technology to Human Resources, Paralegal Services to Business Development, Kirkland offers non-attorney professionals challenging careers in a variety of functional areas. Whether starting or growing your career, Kirkland can offer a performance-driven culture filled with bright and innovative teams of co-workers.

Essential Job Functions

We are looking for an experienced Firmwide Digital Marketing Specialist to join Kirkland’s evolving digital marketing team within the Firm’s Business Development Department. The specialist will support the digital marketing manager in the development, implementation and maintenance of the Firm’s external website and related initiatives.

The website you see today is undergoing transformation, and the specialist will have the exciting opportunity to be part of this redesign project. S/he will inform strategy and support execution of a modern, responsive and engaging digital presence that reflects the Firm’s unique culture and market preeminence.

The specialist should understand how the Firm’s website plays into the broader digital marketing ecosystem and will work closely with the Firmwide Communications and Branding & Design teams. S/he will present strategies, bring new ideas to the table and demonstrate strong execution of approved ideas.

Recognizing that compelling, current content is the backbone of a successful website, the specialist will:

  • Assist strategy and execution of website content (text and imagery), adhering to an editorial calendar and style guides.
  • Track and leverage analytics to help inform web content decisions.
  • Oversee attorney headshot photography sessions and photo editing.
  • Develop and improve processes to address efficiency, compliance and consistency.

Specific Job Duties:

  1. Actively contribute to strategic planning and execution of the website redesign project.
  2. Maintain the Firm’s public website, www.kirkland.com, and supervise the website assistant and coordinator. Oversee daily operations, business processes/procedures and quality control.
  3. Oversee the Chicago office’s professional headshot photography sessions. Maintain the Firmwide library of attorney headshots. Produce tri-annual attorney photo directory and support requests for one-off directories for attorney meetings.
  4. Develop web content strategy and work with attorneys and staff to regularly assess and improve content.
  5. Work with the professional responsibility partner and internal compliance specialist to ensure adherence to rules of advertising and professional conduct.
  6. Support the business development and marketing needs of the Firm’s various practice groups, Business Development department and other functional groups. Respond to information requests, prepare reports and provide status for marketing systems initiatives.
  7. Assist with the evaluation of technology tools, budget preparation and other administrative functions.
  8. Generate intelligence from website systems, including traffic and search analytics. Proactively identify trends and opportunities to drive digital content strategy.
  9. Manage relationships with other vendors who provide web-related services (e.g. site quality assurance, video hosting, site traffic monitoring).
  10. Assess and update the functionality, features and security of the system. Coordinate upgrades and maintenance with the vendor. Coordinate contract review/negotiation and domain registrations with IT.

The ideal candidate will have significant experience working in website content management systems and demonstrate skilled management of high-volume workflows. S/he will have a passion for exploring emerging technologies and digital marketing trends. S/he should balance a focus on the big picture with attention to the detailed day-to-day execution needed to sustain the demands of a dynamic website for an international Firm. The specialist will supervise the daily activities of the team’s assistant and coordinator, delegating workload and helping troubleshoot as necessary.

The specialist must work effectively with other functional departments including practice development leaders, Information Technology and Security staff. The specialist should build effective relationships with various external vendors, Firm staff and attorneys.

Qualifications & Requirements

  • Bachelor’s degree with a minimum of five years of experience in business development or marketing. Minimum two years of experience in website administration. Experience in a law firm or professional services setting strongly preferred.
  • Knowledge of content management systems, website standards and digital marketing tools. Strong analytical and database skills with proficiency in methods of information acquisition, analysis and dissemination. Proficiency with Google Analytics, SEO, HTML and Photoshop preferred.
  • Excellent client service orientation with strong verbal and written communication skills. Must be a proficient writer, editor and proofer for web content. Must be very comfortable interacting with all levels of personnel in the Firm, as well as with multiple technology vendors.
  • Strong technical aptitude with ability to break down complex concepts for a non-technical audience. Proficient in evaluating new technology products and providing recommendations and education.
  • Ability to prioritize and drive multiple projects in a fast-paced environment. Strong skills in project management, creative problem-solving and dealing with ambiguity.

How to Apply

Thank you for your interest in Kirkland & Ellis LLP.  To complete an application and submit your resume, please click "Apply Now."

Equal Employment Opportunity

All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee’s race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.

Closing Statement

The www.kirkland.com job postings and recruiting mailbox are for candidates only. If you are a recruiter, search firm or employment agency, and do not have a signed contract with Kirkland & Ellis LLP ("K&E") and have not been asked specifically to submit candidates, you will not be compensated in any way for your referral of a candidate even if K&E hires the candidate. Direct contact with K&E employees in an attempt to present candidates is inappropriate and will be a factor in determining any future professional relationship with the Firm.

 
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